Faculty Research
McShane, Blakeley B.; Bradlow, Eric T.; Lynch Jr., John G.; Meyer, Robert J. "Statistical Significance" and Statistical Reporting: Moving Beyond Binary. Journal of Marketing. May2024, Vol. 88 Issue 3, p1-19.Null hypothesis significance testing (NHST
Jiang, Ling; Chen, Xingyu; Miao, Sentao; Shi, Cong. Play it safe or leave the comfort zone? Optimal content strategies for social media influencers on streaming video platforms. Decision Support Systems. Apr2024, Vol. 179, pN.PAG-N.PAG.
Moss, Austin; Naughton, James P.; Wang, Clare. The Irrelevance of Environmental, Social, and Governance Disclosure to Retail Investors. Management Science. Apr2024, Vol. 70 Issue 4, p2626-2644. Using an hourly data set on
Moss, Austin; Naughton, James P.; Wang, Clare. The Irrelevance of Environmental, Social, and Governance Disclosure to Retail Investors. Management Science. Apr2024, Vol. 70 Issue 4, p2626-2644. Using an hourly data set on retail investor
Organizing work around specialized professionals leverages their deep expertise and mastery of particular skills. However, as work becomes more flexible, organizations often require specialists to perform some work outside their specialization.
Social media influencers (SMIs) endeavor to attract, retain, and, more importantly, influence large audiences through creating videos on streaming video platforms (SVPs). Facing diverse audiences and intense competition, SMIs who differ in their
Fernbach, Philip M.; Bogard, Jonathan E. Conspiracy Theory as Individual and Group Behavior: Observations from the Flat Earth International Conference. Topics in Cognitive Science. Apr2024, Vol. 16 Issue 2, p187-205.Conspiratorial thinking has
Problem definition: Charities face tension when deciding whether to earmark donations, that is, allow donors to restrict the use of their donations for a specific purpose. Research shows that earmarking decreases operational performance because it
Fernbach, Philip M.; Bogard, Jonathan E. Conspiracy Theory as Individual and Group Behavior: Observations from the Flat Earth International Conference. Topics in Cognitive Science. Apr2024, Vol. 16 Issue 2, p187-205.
Özer, Özalp; Urrea, Gloria; Villa, Sebastián. To Earmark or to Nonearmark? The Role of Control, Transparency, and Warm-Glow. M&SOM: Manufacturing & Service Operations Management. Mar/Apr2024, Vol. 26 Issue 2, p739-757.