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How Leeds Students Are Redefining Writing in the Age of AI

Jane Majkiewicz — Tue, 16 Dec 2025 22:40:28 +0000

How Leeds Students Are Redefining Writing in the Age of AI Jane Majkiewicz Tue, 12/16/2025 - 15:40

Jane Majkiewicz

Charlie Tell (Mgmt’26) presented his “hermit crab” writing project—a creative technique where writers use an existing structure, such as a newspaper, as a “shell” for new content. His mock publication, The New Negative Times, highlighted how most news stories tend to focus on negativity.

Here’s a perennial question for business schools: How do we teach students to write well? In 2025, that question took on a new dimension: How do we prepare students to write effectively in an AI-driven world?

We’ve all seen the chorus of headlines repeating a provocative question: Is AI making us dumb?

For anyone doubting whether students can thrive as writers in the age of AI, Associate Teaching Professor Bonnie Auslander’s Written Communications for Business Leaders (BADM 3020) class would quell any concerns. As 19 students wrapped up the semester, they each gave a two-minute presentation during a showcase of their projects. From personal stories to field guides and posters addressing societal and campus problems, students shared work that showed not only heart but also the critical thinking needed to know when to use AI to enhance their writing—and when to set it aside.

“Many of today’s students are using AI with little guidance or supervision,” said Associate Teaching Professor Jeremiah Contreras at this year’s Colorado Business Economic Outlook Forum. Leeds is addressing this challenge head-on. Over the past year, the school has accelerated its AI leadership through initiatives like attending industry events, launching experiential AI projects, and integrating AI tools into all BCOR courses and more than 30 others across the curriculum.

Exploring AI tools

Students in Auslander’s class explored how AI can solve real-world problems and enhance creativity. Brayden Bengston (Fin’26) tackled a common frustration: unproductive Zoom meetings. He used Fellow.AI, a generative AI meeting assistant, to help synthesize information, noting that the tool was able to detect tone, including sarcasm, offering a richer meeting summary than other AI tools.

Gauri Mahajan (BusAna’26) experimented with wisprflow.ai, a dictation tool, and discovered that while it incorporates context well, it lacks transparency around its privacy policies. Lesson learned. “While it’s easy to get caught up in features, it’s important to know where and how your data might be used," she said.

Unleashing the artist within

Recognizing the power of visual storytelling, several students showed how AI can elevate written content through compelling graphics and illustrations. Tate Metrokin (Mgmt’27) used ChatGPT to create a graphic promoting outdoor activities. He incorporated a pie chart showing that 95% of people feel better outdoors, but achieving the right illustration required more than 100 prompts. “AI can be limiting for creativity, but it also helps you grow in some respects,” he said.

Shloka Madireddi (BusAna’26) used ChatGPT to translate the concept of wealth inequality into a striking visual. She adapted the Met Gala controversy involving influencer Haley Kalil’s “Let them eat cake” video to create a poster featuring a large cake in the foreground, symbolizing the wealthiest 1%, while silhouetted figures symbolized the remaining 99%. She drew on the “hermit crab” writing technique to adapt one form of writing into another form. “AI helped me create something emotionally hard-hitting,” she said.

From left to right, "hermit crab" writing projects from Tate Metrokin (Mgmt’27), Ava McKelvie (Mgmt’27) and Shloka Madireddi (BusAna’26).

The human touch

Max Carmel (StrEnt’26) explored AI’s role in customer outreach for Cloakel Capital, a strategic advisory and transaction enablement firm he started with a partner. Using multiple AI models, including ChatGPT and Claude, he found that the generated content felt overly polished and unrelatable. The results bore that out: His AI-crafted messages received little to no response.

The solution? Carmel switched back to writing in his authentic voice. “Using your personal voice is so much better,” he said. By crafting messages that reflected his personality, he built trust and connection, resulting in a significantly higher response rate.

Creativity still wins

The student projects highlighted the diversity of thought and creativity that only human ingenuity can bring. Ava McKelvie (Mgmt’27), an avid skier, mapped her college journey in the form of a ski trail map, while Charlie Tell (Mktg’26) created a mock newspaper to illustrate how much of the information we consume is negative. The students discovered clever ways to use AI to illustrate real-world problems.

Brett Gardner (Acct’26) embraced the ‘Tell a Story, Get a Job’ exercise to craft a standout project. He used resi.ai to build a resume and LinkedIn profile tailored to a job opportunity in Namibia. Not knowing much about the country, resi’s search function helped him research and customize his application.

For Gardner, the exercise was more than just a class project. After graduation, he will begin his career at Königstein Capital in Namibia.

Timeless lessons

Auslander’s teaching approach is grounded in cautious optimism while relying on the tried-and-true methods that underscore human communication and connection.

“Teaching business writing used to focus mostly on teaching the rules, like following proper formatting, how best to use boilerplate phrasing, and so on. But AI is a brilliant rule-follower. Now I can concentrate on the deeper question: When does using AI impede human connections?”

Auslander asks students to explore the latest AI tools but also to embrace analog practices as well: handwritten journals, physical books, mailed thank-you notes. She wants students to grapple with a harder truth about AI: “AI isn’t just enhancing our work. It’s fundamentally changing what we need to be good at. What matters now is discernment about when to use AI and when to turn to the creativity that makes your voice distinctively human.

“AI can generate content, but it can't generate the critical thinking that comes from reading deeply and reflecting thoughtfully. The students who will thrive are the ones who read critically and think independently. AI can draft a perfect email in seconds, but it can't build the relationship that makes someone want to read it,” she said.

She reminds students of another enduring tool for great writing: reading. While scrolling through content on phones may be the norm, she encourages students to embrace the joy of turning a physical page—a simple, yet profound act that mirrors how their own stories will continue to unfold.

In Their Own Voices

Students reflected on key takeaways from using AI and flexing their own writing muscles.

Using AI well required me to stay in control: keeping what matched my intention and rewriting the parts that felt too generic. I also learned to recognize when the suggestions weren’t actually improvements. Over time, I became much more strategic and used AI to spark ideas, not replace them. That shift helped me grow into a more confident and discerning communicator, and it’s a skill I know I’ll bring into professional settings where AI is quickly becoming a standard tool.
—Taylor Jarvie (Mgmt’27)

Mostly what I’m taking away is intentionality. I’m way more deliberate now about what I'm trying to accomplish before I start writing. Who’s this for? What do they need to leave with? What format makes that easiest? Where can AI actually help, and where do I need to rely on my own voice? My portfolio captures that shift: It’s the arc from ‘I talk a lot’ to ‘I can communicate like a leader’: On purpose. Across formats. With an awareness of the tools and responsibilities that come with it.
—Angelo Christoff (Fin, Bus’27)

I may not be the most naturally creative person, but this semester has shown me that creativity is not fixed. It expands when you are willing to take risks, make mistakes and try again. Without Professor Auslander’s guidance, I would have presented Fellow.AI in a robotic way. I know what it’s like to sit through a bland presentation, and I couldn’t make my peers endure that.
—Brayden Bengston (Fin’26)

Students in Bonnie Auslander’s Written Communications for Business Leaders course explored how AI can enhance writing—and where human creativity still leads.

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The Science Behind Successful Holiday Fundraising Stories

Kelsey Cipolla — Tue, 16 Dec 2025 17:19:14 +0000

The Science Behind Successful Holiday Fundraising Stories Kelsey Cipolla Tue, 12/16/2025 - 10:19

New research shows donation appeals work best when they follow certain emotional arcs.

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You're Probably Misreading Online Reviews. Here's Why

Kelsey Cipolla — Mon, 15 Dec 2025 17:35:36 +0000

You're Probably Misreading Online Reviews. Here's Why Kelsey Cipolla Mon, 12/15/2025 - 10:35

Most reviews reflect a “vibe” and not pure quality, making bargains not the deals they seem, according to a Leeds marketing researcher.

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Leeds in 2025: A Landmark Year

Jane Majkiewicz — Fri, 12 Dec 2025 22:05:31 +0000

Leeds in 2025: A Landmark Year Jane Majkiewicz Fri, 12/12/2025 - 15:05

This year was one of bold moves, big wins, groundbreaking research, inspiring people and unforgettable events. Everywhere you looked, Leeds was doing what it does best: innovating and advancing business as a force for positive change.

Over spring break, Leeds Honors Program students traveled to Dubai, learning about the economy and entrepreneurial landscape. Read about Leeds' many experiential learning opportunities in this year's issue of Business at Leeds.

As we reflect on the lessons learned over a year unlike any other, we look ahead to 2026 with confidence—ready to build on discoveries, sharpen insights, solve problems and embrace new challenges. "The Leeds Strategic Plan outlines our ambitious, future-focused vision and four strategic initiatives that guide our goals, priorities and aspirations as a school,” said Vijay Khatri, Tandean Rustandy Endowed Dean of Leeds.

Here are the stories that shaped 2025.

Big firsts

This year, Leeds raised the bar—becoming the first public university in Breakthrough Energy’s University Climate Ventures network, launching next-gen degrees and fueling student ideas into real ventures. With major gifts, bold research initiatives and new data-powered career paths, Leeds charged into the future.

Leeds Partners with CEAS to Launch Bachelor of Science in Integrated Business and Engineering Program

�鶹��Ѱ��Boulder Launches New Master's Degrees in Sustainable Business, Engineering

New Climate Initiative to Turn Student Innovations into Startup Success

ETA the Colorado Way

Transformative Gift to Help Elevate Leeds School Community, Mission

Leading Citizen Well-Being Through Business Research: Launching the Initiative for Global Business Impact

Harnessing Data Power: A Game-Changer for Supply Chain and Marketing Careers

On the map

Leeds’ reputation surged in 2025, posting major gains in U.S. News and UTD research rankings. Our Executive MBA redefined modern leadership education, while milestone anniversaries and national recognition underscored a school on the rise.

In the spotlight

Leeds faculty were everywhere this year—shaping conversations across The New York Times to Hidden Brain, Yahoo! Finance, China Daily and more. Our experts brought research-driven perspectives to stories on culture, consumer behavior and the changing economy—amplifying Leeds’ voice far beyond campus.

Alix Barasch in The New York Times
“‘Everyone’s In Sync’: Phone Ban on NYC Dance Floors Is Getting Rave Reviews”
Ying Zeng in Yahoo!Finance
"Fake Labubus hit 'crisis' level as real dolls sell for thousands. Why investing in collectibles isn't a smart money move"
Phil Fernbach on Hidden Brain
“How Much Do We Really Know?”

Peter McGraw in China Daily and on Make Me Smart
Discussing Singles Day and the rise of the solo economy

Sebastian Schuetz in The Independent
“I dropped 50K in a Mercedes backseat after a ‘call from the CIA’: How smart, sophisticated people get conned”

The people who inspired us

Leeds lit up social media in 2025 with vibrant, behind-the-scenes stories from our community. These were the profiles everyone shared—spotlighting the trailblazers and original thinkers who make Leeds what it is.

Jake Schneider (Fin’25)	Mia Scara (Bus, Mktg’26)	Rylan Montoya (Bus’25)	Liu Liu (assistant professor of marketing)	Daniel Hershey (Mgmt’25)	Jessica Baumgarten (asistant director of the CDO)
Zach Jordan (Math, CompSci, Bus’25)	Kira Starick (RelEst, Bus’27)	Luke St. John (Fin’25)	Camryn Quartaroli (RelEst, Mktg’26)	Abdulla Al fahdli (Fin’25)	Shannon Porter (Mktg’23)

The story continues

As 2025 ends, we’re not just closing the year—we’re setting the stage for the next act in Leeds’ legacy of excellence. A Business Buffs message for 2026: We’re ready!

This year was one of bold moves, big wins, groundbreaking research, inspiring people and unforgettable events.

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KeyBank Gift Empowers Diverse Leeds Scholars

Jane Majkiewicz — Wed, 10 Dec 2025 23:02:24 +0000

KeyBank Gift Empowers Diverse Leeds Scholars Jane Majkiewicz Wed, 12/10/2025 - 16:02

Jane Majkiewicz

KeyBank, a longtime Leeds supporter, closed 2025 on a high note with a gift of scholarships offered through Leeds’ Opening Doors to Achievement Office (ODA).

KeyBank visited Leeds to present its gift. From the left, Ruby Batalla; students David Evans, Michael Kakkar and Grace Trujillo; KeyBank team members Brianna Hein, Chris Picardi, Robin Van Lant, Christopher Dukes, Steven Cartwright, Walter Stanley and Al Lopez; and Tandean Rustandy Endowed Dean Vijay Khatri.

KeyBank's latest donation to Leeds builds on decades of support through grants, mentoring and volunteering, including hosting the Business Leadership Program. The new scholarships aim to reduce debt for juniors and seniors in the Diverse Scholars Program, easing financial burdens that can derail graduation.

As a corporate partner, KeyBank helps the program support 300 underrepresented students each year with tutoring, mentorship and corporate site visits.

A legacy of support

Since 2002, KeyBank has contributed nearly $900,000 to �鶹��Ѱ��Boulder, reinforcing its commitment to higher education and workforce development.

A college education equips students with the knowledge and confidence to secure sustainable and well-paying career opportunities, which benefits our entire community.

—Chris Picardi, KeyBank Colorado market president

“KeyBank is honored to support Leeds’ Opening Doors to Achievement Office in empowering business students with the financial means and structure needed to mitigate barriers to graduation,” said Chris Picardi, KeyBank Colorado market president. “A college education equips students with the knowledge and confidence to secure sustainable and well-paying career opportunities, which benefits our entire community.”

Ruby Battala, director of the ODA, added: “We are deeply grateful for KeyBank’s continued support and longstanding commitment to the success of our students.” She noted that KeyBank’s generosity has strengthened onboarding programs, the Business Leadership Program, and the Summer Bridge Program for EXCEL Scholars.

“With this new gift, KeyBank is helping students finish their degrees. By reducing financial burdens, Leeds students can focus on their education and maximize their opportunities,” she said.

Scholarships that change lives

Student testimonials highlight the transformative impact of these scholarships.

"The work that KeyBank does with the Leeds School of Business does really matter,” said Michael Kakkar (Mgmt, BusAn’26), an EXCEL Scholar.

The impact is clear in the experiences of students like Tyler Chacon (Fin’26). “The KeyBank scholarship has enabled me to comfortably afford my tuition bills and living expenses while in Boulder, which has taken a great deal of stress off my plate,” said Chacon. “Additionally, I was able to leverage this award in an interview, which helped me secure an internship position with Key Investment Services.”

Vijay Khatri, Tandean Rustandy Endowed Dean of the Leeds School of Business, accepted the gift and summed up the broader impact. “When students are able to focus on classes, they’re able to graduate on time,” said Khatri. “By focusing on learning, they are empowered to go out and change the world.”

KeyBank closed 2025 on a high note with a gift of scholarships offered through Leeds’ Opening Doors to Achievement Office (ODA).

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Shaping Thinkers, Not Just Technicians: Leeds' Approach to AI-Era Learning

Jane Majkiewicz — Wed, 10 Dec 2025 17:39:13 +0000

Shaping Thinkers, Not Just Technicians: Leeds' Approach to AI-Era Learning Jane Majkiewicz Wed, 12/10/2025 - 10:39

Jane Majkiewicz

At the Colorado Business Economic Outlook Forum on Dec. 8, Jeremiah Contreras and Matthew Brady presented “Talent in Transition: Building an AI-Ready Workforce.”

Understanding the AI shift

Artificial intelligence has moved from the margins to the mainstream of business. It’s no longer a future concept—it’s a present reality that is reshaping roles, redefining skills and challenging how organizations build their workforce.

Kala and Shiv Khatri Endowed Faculty Scholar and Associate Teaching Professor Contreras and Assistant Teaching Professor Brady walked attendees through AI’s evolution— from early machine learning to agentic AI and the possibility of artificial super intelligence, a theoretical future where AI could surpass human intelligence across many domains.

So how is Leeds preparing students for this rapidly changing landscape? In a realm filled with uncertainty, evolving regulations and unpredictable effects, they outlined both challenges and opportunities.

“The reality right now is that our students who are graduating are facing higher unemployment,” said Contreras, noting that entry-level jobs are seeing the largest impact. “Entry-level roles are being compressed as routine tasks are automated, and the skillset required to enter the workforce is rising,” he said. To illustrate, he shared some of this year’s layoff headlines from companies like Workday, Salesforce, Microsoft and Amazon.

Preparing students for a new workforce

While organizations will still have a C-suite and layers of management, entry-level roles will increasingly disappear. “We need to prepare students with the judgment and oversight skills now expected at the start of their careers, skills traditionally seen in manager-level positions,” said Contreras. “Employers are really looking to hire proof, not potential.”

Employers want algorithmic thinking and evidence that students can solve problems. Coding isn’t essential, but critical thinking that incorporates logic and reasoning is. “Employers expect competence, judgment and adaptability,” he said.

This shift is changing higher education. Many students already use AI with little guidance or oversight, which Contreras sees as the biggest risk. For learning to be impactful, AI cannot simply act as an answer machine.

“Employers are really looking to hire proof, not potential.”

Jeremiah Contreras, associate teaching professor

When used well, AI can strengthen learning and push critical thinking, Brady believes. He uses AI as a teaching assistant for one of his courses, available 24/7 for students. His homegrown tool includes what the industry calls “guardrails,” redirecting students to course materials and lecture slides rather than doing the work for them.

“The same way that a human teaching assistant is artful and graceful in allowing for productive struggle,” AI can be trained to facilitate learning in the same way,” he said. An added benefit: the tool can help shy students who don’t necessarily advocate for themselves in class.

Redefining business education in an AI era

The Leeds AI Initiative, launched in March 2024 by Tandean Rustandy Endowed Dean Vijay Khatri, positions Leeds as a leader in responsible AI education. It addresses AI use in operations, research, and teaching and learning.

Leeds has integrated AI across all of its core business courses and is exploring AI integration across all undergraduate and graduate courses. “Every class should at least consider the implications of AI,” Contreras said. New courses are also in development, including Brady’s AI & Automation for Tomorrow’s Societies, an inaugural cohort program with Nagoya University in Japan launching this spring.

The biggest risk to students is allowing AI to think for them, Contreras warned. Leeds is setting an example in how to use AI intentionally, strategically and responsibly through a three-pronged approach:

strengthening learning and critical thinking
teaching AI as a workplace skill
knowing where and when to implement tech-free zones

Educators must rethink how they assign and assess work, starting with K-12. “We must get this right,” said Contreras.

Business leaders will shape not just how AI is adopted, but how it impacts people and organizations. Their decisions will influence whether AI becomes a tool for progress or a source of disruption. For educators, the priority remains clear: keep teaching human skills—emphasizing what AI cannot replace. Contreras’ advice for all of us as we navigate this new era is to stay informed and engaged, monitor emerging AI policies, mentor students and keep doing what we do best: being human.

Curious about AI at Leeds? Learn about the Leeds AI Advisory Committee and the AI Club >>

At the Colorado Business Economic Outlook Forum on Dec. 8, attendees explored what the future AI-driven workplace will demand.

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After New SEC Rule, Companies Are Strengthening Accounting—Not Executive Pay

Kelsey Cipolla — Wed, 10 Dec 2025 16:56:53 +0000

After New SEC Rule, Companies Are Strengthening Accounting—Not Executive Pay Kelsey Cipolla Wed, 12/10/2025 - 09:56

Publicly traded firms are hiring more accountants and improving financial reporting in response to a “clawback” rule that recovers CEO bonuses if earnings turn out to be misstated, new research shows.

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Colorado’s Economic Forecast for 2026: Steady Growth Despite Headwinds

Kelsey Cipolla — Mon, 08 Dec 2025 15:47:52 +0000

Colorado’s Economic Forecast for 2026: Steady Growth Despite Headwinds Kelsey Cipolla Mon, 12/08/2025 - 08:47

Amid a shifting economic landscape and slowing population gains, Colorado’s economy will continue to grow steadily in 2026, according to a forecast released by Leeds' Business Research Division.

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Affordable Housing Demystified: Insights from Rodger Hara

Jane Majkiewicz — Fri, 21 Nov 2025 18:03:40 +0000

Affordable Housing Demystified: Insights from Rodger Hara Jane Majkiewicz Fri, 11/21/2025 - 11:03

Jane Majkiewicz

Rodger Hara, an authority on affordable housing, came to Leeds as part of the Etkin Symposium speaker series to explain the inner workings of the affordable housing market, reveal how projects get funded, and look toward the future.

Picture an upside-down, multitiered wedding cake. That’s the image Rodger Hara used to illustrate the “capital stack” behind financing affordable housing projects. Each layer represents a different stakeholder—from lenders and investors to property managers and everyone in between (each with their own lawyers, which adds to the complexity). The challenge? “The cake isn’t done until the smallest layer is baked."

And there’s another caveat: “Things are changing very rapidly”—a reality Hara has witnessed repeatedly, especially in the past year.

How affordable housing works

Hara is the consummate authority on affordable housing, consulting in the field since 2008. Julie Gibson, the executive director of the Klump Center for Real Estate at Leeds, introduced him at the latest Etkin Symposium with this endorsement: “In Colorado, Rodger IS affordable housing.”

With decades of experience at local, state and federal levels, Hara delivered a presentation that walked symposium attendees through the evolution of affordable housing—from the milestone 1934 National Housing Act to the HUD Act of 1965 and beyond. Notably, one of the country’s first affordable housing projects happened in Colorado: Lincoln Park in Denver. Today, the story continues to unfold, influenced by modern legislation such as H.R. 1, the so-called “One Big Beautiful Bill Act.”

The hourlong session was a crash course on the challenges, obstacles and opportunities shaping the affordable housing market. Both undergraduate and graduate real estate students attended—some with aspirations to serve communities in need.

Hara introduced key concepts such as the “missing middle”—those earning too much for low-income housing but not enough for median-priced homes—and “redlining,” the discriminatory practice of denying credit based on where people lived, symbolized by development maps with red lines drawn around certain neighborhoods. The Fair Housing Act of 1968 aimed to end such practices.

Financing and a look ahead

Hara shared a data-packed presentation highlighting details such as income levels, market dynamics, tax credit funding, and the growing demand for affordable housing. A diagram illustrated the financing flow: state agencies like the Colorado Housing and Finance Authority (CHFA) receive federal funds and allocate tax credits to developers, who sell them to investors. Investors buy the credits for various reasons, including economic yield, tax shelter and social impact.

He closed with both caution and optimism. While the ripple effects of H.R. 1 remain uncertain, he believes that cuts to HUD voucher funding, immigration-related labor shortages, tariffs and other changes could pose serious threats to the industry.

"You're going to have to figure out how to get things done after those of us who started this are gone. It’s a challenge that can be met, but it won’t be easy."

Rodger Hara, affordable housing consultant

Yet, while the funds for affordable housing are decreasing just as the need is increasing, Hara said creative solutions persist. As one example, he cited Veterans Village in Denver, funded by the Tunnel to Towers Foundation without relying on tax credits.

Other strategies include modular construction, adaptive reuse of former offices, schools or churches, preservation projects, higher-density development and leveraging public land.

In addition to the challenges, affordable housing projects can take a long time, Hara explained. "You're going to have to figure out how to get things done," he said, "after those of us who started this are gone. It’s a challenge that can be met, but it won’t be easy."

Finally, Hara reminded students of their own influence. His advice: keep learning, think creatively—and most importantly, be sure to vote.

Rodger Hara, an authority on affordable housing, came to Leeds to explain the inner workings of the market, reveal how projects get funded, and look toward the future.

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The Way You Say ‘Thanks’ Matters at Work

Kelsey Cipolla — Fri, 21 Nov 2025 15:38:58 +0000

The Way You Say ‘Thanks’ Matters at Work Kelsey Cipolla Fri, 11/21/2025 - 08:38

Not all thank-yous land the same. Leeds research shows the right kind of appreciation can boost morale and encourage open communication.

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News

How Leeds Students Are Redefining Writing in the Age of AI

Exploring AI tools

Unleashing the artist within

The human touch

Creativity still wins

Timeless lessons

In Their Own Voices

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The Science Behind Successful Holiday Fundraising Stories

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You're Probably Misreading Online Reviews. Here's Why

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Leeds in 2025: A Landmark Year

Big firsts

On the map

In the spotlight

The people who inspired us

The story continues

Off

KeyBank Gift Empowers Diverse Leeds Scholars

A legacy of support

Scholarships that change lives

Related Articles

Shaping Thinkers, Not Just Technicians: Leeds' Approach to AI-Era Learning

Understanding the AI shift

Preparing students for a new workforce

Redefining business education in an AI era

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After New SEC Rule, Companies Are Strengthening Accounting—Not Executive Pay

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Affordable Housing Demystified: Insights from Rodger Hara

How affordable housing works

Financing and a look ahead

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The Way You Say ‘Thanks’ Matters at Work

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