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Strategy

We follow an integrated communication and marketing model that supports university initiatives and provides our community with useful, usable information.

Promise

Our strategies are grounded in audience insights, allowing us to deliver a brand promise that meets Buffs’ expectations and needs.

Experience

We use data and research to understand the Buff experience and develop communications and tools that support a positive experience at Âé¶¹Ãâ·Ñ°æÏÂÔØBoulder.

Our Purpose

As the university’s central marketing and communications team, Strategic Relations and Communications advances Âé¶¹Ãâ·Ñ°æÏÂÔØBoulder’s mission, vision and reputation through an integrated communications approach supporting a campuswide experience that inspires greater affinity and engagement.

Our Vision

Strategic Relations and Communications uses an integrated marketing and communications approach to support a campuswide experience that inspires greater Âé¶¹Ãâ·Ñ°æÏÂÔØBoulder affinity and engagement.

Our Mission

Strategic Relations and Communications advances national and global recognition of Âé¶¹Ãâ·Ñ°æÏÂÔØBoulder by demonstrating its public value, improving the inclusiveness of our marketing and communications, supporting a campuswide experience that inspires greater affinity and engagement, and providing tools and processes for campus partners.