Academic Areas of Emphasis Information and Resources Links

Accounting students graduate with a comprehensive understanding of the theory and concepts that underlie accounting practice. Coursework emphasizes logical reasoning and the development, understanding, and use of information, enabling students to solve problems in accounting and management while making informed accounting policy decisions.

The business analytics area of emphasis gives you the technical acumen and business perspective needed to become a confident change agent who makes evidence-based decisions that solve complex problems.Ìý

The Finance Area of Emphasis addresses issues in the financial services and securities area. Curriculum introduces students to financial management, money and capital markets, investments and derivative securities, and financial institutions. Students obtain the core knowledge they’ll need for entry-level positions in any area of financial management.

Customizable and immediately applicable, Management students are team-oriented, horizontally organized and globally competitive. To ensure close alignment with their professional aspirations, this Area of Emphasis offers students two different tracks to choose from: Leadership and Talent Management.

The most significant enabler of quality decision making is the careful management of digital resources. Useful information must be captured and organized in a way enabling managers to understand how much value is being added by the organization’s activities.Ìý

Lead by a marketing faculty that is among the top 20 in the world, marketing students learn how to strategically influence business practices by identifying customer desires, developing products and services to meet those demands, establishing communications to promote products and services, and monitoring transactions and customer responses to guide future activities.

Students in the Real Estate Area of Emphasis explore the link between real estate and capital markets while developing real estate decision-making skills and analyzing opportunities.

Our program gives students the confidence they need to successfully start businesses and lead companies. A defining trait of an entrepreneur is the desire to chart your own course. That could be starting your own firm, managing a family business, or buying a franchise right after your undergraduate studies or several years down the road.Ìý

The principal function of any organization is the efficient creation and delivery of products and services to its customers (operations). The Supply Chain Management area of study focuses on this creative process and identifies how organizations use productivity, quality, flexibility, timeliness, and technology to compete and prevail in their markets.

This area identifies how business professionals can promote responsible corporate governance practices to create lasting positive social impact. The program introduces students to values-based decision making and business practices.

Area of Emphasis Guides 2025

Explore Accounting through this guide on suggested and required coursework as well as career opportunities in public accounting, corporate accounting, government and non-profit organizations.

Explore Business AnalyticsÌýthrough this guide on suggested and required coursework as well as career opportunities in data analytics, market research, consulting and more.

Explore Finance through this guide on suggested and required coursework as well as career opportunities in corporate or public finance; commercial, public and retail banking; personal financial planning, investment banking and money management.

Explore a Leadership focus addition to several management tracksÌýthrough this guide on suggested and required coursework as well as career opportunities in supply chain management, IT management and more.

Explore Management Information Systems through this guide on suggested and required coursework as well as career opportunities in consulting, digital marketing, financial services, IT services and more.

Explore Marketing through this guide on suggested and required coursework as well as career opportunities in advertising, market research, brand/product management, marketing consumer goods and more.

Personal financial planning is a track option within your Finance emphasis area. The program’s curriculum has been approved by the Certified Financial Planner Board of Standards. After successfully completing the PFP courses, you will be eligible to sit for the national CFP® Certification Examination.

Explore Real Estate through this guide on suggested and required coursework as well as career opportunities in investment, development, asset/property management and more.

Explore Strategy and Entrepreneurship through this guide on suggested and required coursework as well as career opportunities in consulting, energy, fashion, information technology, non-profit, transportation and more.

Explore Supply Chain Management through this guide on suggested and required coursework as well as career opportunities in aerospace, construction, electronics, financial services, healthcare and more.

Explore Sustainable Business through this guide on suggested and required coursework as well as career opportunities in sustainability consulting, CRS reporting, risk managing and more.

Explore Talent Management through this guide on suggested and required coursework as well as career opportunities in consulting, consumer products, education, government, healthcare, real estate and more.